Direct mail can provide a great return on your marketing dollar, if done correctly. But too many businesses go at it haphazardly, with no strategy or game plan in place before they start. They simply ‘wing it’ and hope for the best.
That’s a bad business strategy for anything, but it can be multiplied and worsened with direct mail.
If you’re considering the use of direct mail, this 9-minute video will save you thousands of dollars and hundreds of hours in mistakes, errors and frustration.
Don’t play blind archery. Don’t do this by yourself.
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